Creative media, gaming & animation

A goldmine that has only just been unearthed, the gaming industry in Belgium and its northern region Flanders is bubbling with potential and knowledge: 

• Belgium is home to 70+ game studios, almost exclusively in Flanders.
• With a total population of only 11 million people, of which 6 million live in Flanders, Belgium is home to a whopping 4.2 million active gamers.
• Nearly half of Flanders’ population reports playing digital games at least once per month, and half game daily.
• The JPEG 2000 standard owes its existence to brainpower from Flanders. Ingrid Daubechies – who comes from Limburg (Flanders) and teaches at Duke University (US) – first described the ‘Daubechies wavelets’ that make the new and more efficient JPEG technique possible.
• Flanders is home to a fully-fledged game technology cluster that unites game developers, middleware developers and publishers. All five of Flanders’ universities are also involved in various domains of the game technology cluster.
• THEOplayer, the world’s number 1 video player, has its corporate roots in Leuven, Flanders. 

Flanders is home to a strong talent pool. With 5 universities and 16 university colleges, the region highly prioritizes the education of its population. And with the aim of turning talent into successful developers and entrepreneurs, many of these university colleges – such as Howest in Kortrijk, LUCA School of Arts and PXL-MAD school of Arts – offer bachelor’s and masters’ degrees relevant to the fields of creative media programming, digital communication, game production and 3D design. 

A notable program worth mentioning is the Digital Arts & Entertainment curriculum at Howest university college in Kortrijk, which attracts around 850 students every year – of which 150 come from abroad. The curriculum is the biggest gaming education program in the Benelux, and this has not gone unnoticed.

The program consistently ranks among the 10 best game design and development curricula worldwide. It was elected the world’s number 1 game design and development curriculum for several years by the international institute The Rookies between 2017 and 2021. In the ranking’s 2022 edition, it came in second. With these accomplishments, the program surpasses the academic offerings of top gaming nations such as the US, the UK and Sweden.

In addition to Flanders' higher education institutions, various other centers of knowledge and expertise back the creative media and gaming industry in the region. Here are some of the main ones you should know.

Supporting talent is the name of the game at Flanders Game Hub. Backed by the government of Flanders and located at the Hangar K cocreation center in Kortrijk, this incubator aims to house and unite both start-ups and existing businesses. It serves as a base of operations for game developers, companies, experts, investors and partners to work together and share ideas.

The goal is to nurture game development talent, launch more game companies, boost international growth opportunities, and strengthen the local ecosystem for the gaming and entertainment XR industry overall. 

Flanders’ gaming industry association – FLEGA – aims to support the gaming industry of Flanders as a whole by:

• linking people and companies in Flanders active in or connected to the region’s creative media and gaming industry;
• allowing members to make use of their press list, offering them a direct promotional line to over a hundred companies in Flanders;
• defending and proactively promoting the interests of its members, advising them and representing them during interactions with the government, non-gaming businesses and international organizations;
• setting up activities, events and networking opportunities in cooperation with their ecosystem of valuable partners;
• providing coaching services and helping companies attend international expos.

In addition to grants and funding through organizations such as PMV and VLAIO, various other support mechanisms are available to the creative media and gaming industry in Flanders.

For instance, companies that provide capital to producers of original video games can enjoy interesting tax exemptions equaling up to 310% of the invested amount. Each taxable period, a maximum of 50% of the taxable reserved profit can be used to calculate the tax deduction for the tax shelter. The investment amount is capped at EUR 1,000,000 for taxable period where the corporate tax is 25%. 

Through the Gamefund, the Vlaams Audiovisueel Fonds (VAF) – loosely translated to Flanders’ Audiovisual Fund – offers financial aid to the gaming sector regarding three different kinds of games: entertainment, artistic and serious games.

Support is offered in three different forms: 

• Preproduction support – provides financial aid for activities prior to production. This could include, for example, the further elaboration or iteration of existing ideas and nearly always includes the development of a prototype or vertical slice. The maximum amount of preproduction support is EUR 25,000. 
• Production support – provides financial relief throughout the process of effectively realizing a game, with the goal of distribution. To be eligible for production support, a prototype or vertical slice of the game must be presented during the application process. The amount varies for each application, with a maximum of EUR 400,000 per project (including preproduction support already granted). 
• Promotion support – aims to aid the product in reaching its public or the market. This could be through classic promotion, creating and maintaining direct contacts with the game community, or through participation in important events to promote the game. The maximum amount of promotion support is EUR 75,000, on top of the already granted preproduction or production support.